Viral Marketing: Top 7 Ways to Unleash a Virus in Your Business

Although there are many ways to market your business online, I only use free techniques because they have the chance to go viral.

Viral marketing is a form of word of mouth marketing that becomes viral. What this means is that your campaign spreads like a virus. Viral marketing will allow you to reach market segments you might not otherwise reach.

Another advantage of using viral marketing is that as your message spreads, your marketing automates itself. By automating your marketing, you continue to drive traffic to your sites and make money without doing any work.

Below are seven ways to help you unleash a viral marketing campaign in your business:

1. Write articles.

This is, of course, my favorite internet marketing technique. The reason is that it allows me to:

-build valuable one way backlinks to my websites,
-increase my rankings in the search engines,
-brand myself as an expert,
-show my potential customers how I can solve their problems.

Showing my potential customers how I can solve their problems is the most important element of writing articles. The reason is that you are adding value to your products by giving information, and sharing with others what you know without asking anything in return. It also gives you an opportunity to show whether or not you may solve the customers’ problems.

Most internet surfers are tired of sales pitches; they want information. Give good information.

2. Send out a press release.

Press releases are another way to build one way backlinks to your website. It’s also a way to tell others about your business and show them what you can do for them. Online press releases allow you to connect directly with potential customers.

To write an effective press release, you want to concentrate on news about your business. Show others how you will solve their problems.

Like articles, press releases are often syndicated across many sites, and this allows your press release to go viral.

3. Build a Squidoo lens.

Squidoo is the brain child of best selling author and entrepreneur Seth Godin. A Squidoo lens is like a one page minisite on a specific topic or product. Lenses allow you to give as much information as you want about your products or services. It also allows you to rank well in the search engines because Squidoo ranks well in the search engines.

Squidoo lenses offer readers a chance to vote on lenses, as well as bookmark them. The social element of this site makes lenses highly viral. Create a good lens, and you may go viral quickly.

4. Participate in social marketing.

Social marketing is an easy way to connect with both potential customers and others in your industry. This is an opportunity to get out there and “strut your stuff.” In other words, you have a chance to demonstrate your expertise.

Social marketing encompasses a wide variety of techniques, including social networking sites like Facebook and MySpace, blogging, social bookmarking and videos. All of these are highly viral because they are interactive.

5. Write free reports to give away.

Although this technique has been around a long time, it’s also still effective. Mark Joyner used it with his free ebook, “Search Engine Tactics.” (This ebook has been downloaded over one million times.)

The way to make an ebook go viral is to first put it in a format everyone may use. PDF (Portable document format) is the way to do this because Adobe works on any computer. The other thing you want to consider is making the report brandable.

What this means is that you allow others to add their details, or the affiliate links to your report. Those who want to give away your report use a “brander” to add their affiliate IDs, as well as a link to their websites if you allow it.

This gives others incentives to promote your report. More importantly, it gives them an opportunity to make sales. Branding increases the chances of your reports going viral.

6. Build a network of joint venture partners.

Although this technique takes the most work to do, it’s also one of the most lucrative ways to market your business online. When you build a list of joint venture partners, you have the chance to reach more potential customers in your market. Not only will you reach more potential customers in your market, you also have the opportunity to gain new affiliates for those who want to sell your products or services.

The secret here is to provide as much support to your potential partners as possible. Make it easy to join your affiliate program and include plenty of viral marketing materials like articles, reviews, and brandable reports.

7. Use Tell a Friend Scripts.

A “Tell a Friend” script allows visitors to recommend your site to others. There is, however, a right and a wrong way to use this type of script.

The most important thing to remember here is to give your visitors an incentive for using your script. Ask them to recommend your site. In exchange, give them a bonus for recommending you. Make the bonus exclusive, something they can’t get anywhere else.

One of the biggest advantages to using viral marketing in your business is that it is free, and once you create a successful campaign, it multiplies itself exponentially. Look for ways to market your business using viral marketing. A successful campaign will put your marketing on autopilot.

Get thousands of dollars in free ebooks and software to help you market your business online at Killer Marketing Arsenal. Sign up for your free 23 page

Content going viral
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How to make content marketing go viral Infographic

Related Viral Marketing Articles

Viral Marketing Traffic Power

What is viral marketing? It is an idea that is passed through the community much like a common cold. What is viral marketing? It encourages individuals to pass on a marketing message to others.Viral marketing is a fancy term for word of mouth advertising it is any advertising that propagates itself the way viruses do.

Word of mouth is still one of the most effective marketing techniques, online or offline.As a result viral marketing is a phenomenon that occurs when the creative message you’re trying to convey resonates deeply with the audience you’re speaking to. If you’re doing your homework and adequately planning the right messaging, with some incentive that clearly benefits the consumer, then viral marketing occurs.Consequently it is considered as one of the most powerful methods of online marketing and advertising today.

This form of marketing is dependent on peers passing the information on to multiple others via online social networks. When executed well a viral campaign should spread rapidly and become referenced and talked about across multiple internet channels.

It is most powerful when it taps into the breadth of its customers’ weak connections to others. Therefore tapping the customer’s entire address book is obviously of more value than just reaching their best friend. Ultimately it is the way that ideas have always spread through communities If something has value then people want to share it.

These methods work when the product is something of value so efforts towards design, usability, and solving pain is most of the solution.It then becomes two efforts, creating the conventions from web 1.0 that people expect, share with a friend is an example and the unique web 2.0 strategies that are more social, using rss/blogs, etc.

Viral marketing creates a win/win situation for all parties. The user is provided a service or valuable information for free and in turn provides your site with free advertising.It is so successful because it creates the curiosity and desire needed to generate the demand for a product or service. It causes people to seek it out.

Hotmail used this form of marketing in a small way that produced big results. At the bottom of each of the emails sent, they included a small line that said something like “get your free email account with hotmail. Hotmail is now one of the biggest free web-based email providers, and one of the longest running alongside yahoo and a few others.

Ultimately hotmail piggybacked on personal emails from one person to another to publicize their free email service. At a time when few people had email,the first and only free email service in the marketplace was appealing and novel – hence their rapid adoption and spread.

Viral marketing existed way before ‘viral marketing’ if you were a marketer, I’d say it was doing your job. As it takes advantage of the millions of communities that all of us have built up naturally,that’s you and me .In reality it has been around forever, spreading the word through word-of-mouth was the world’s first form of viral marketing.

It will yield its best results if a valuable and tangible incentive is offered, that will entice individuals to forward an email message to their friends.However,marketers should limit the incentive to a specific quantity to avoid spam-like distribution of the message.

Viral marketing essentially relies on other people to get involved. You can learn the ways to help motivate them and can feed them the information and campaigns that are mostly likely to spark their interest, but ultimately you have no control over what they do with it.

Viral marketing still has the strongest effect if your product can be somehow incorporated into the communication between two people. This includes phone systems (mci), electronic postcards (blue mountain), free e-mail (hotmail), and the communications tool that someone is inventing in his or her garage as you’re reading this chapter.

It is always as effective as others say it is if only it would be done properly. It is effective, yes.However it does depend on a high pass-along rate from person to person.If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly.

Viral marketing extends this into the digital domain by harnessing the electronic connectivity of individuals to spread your message. It describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.

Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Viral marketing is similar in nature to a contagious disease, in the way it spreads. However, it’s always beneficial to the business conducting the campaign.

Essentially it works best in combination with e-mail marketing, since e-mail marketing provides viral marketing with a great communication medium. You can use e-mail to spread the message as really it is a good bit about winning hearts and minds. Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity.

There is some noticeable overlap where a guerrilla ad that doesn’t quite look like an ad is so great that you end up telling other people about it.A notable survey was done recently on such an add and it showed a full 70% of people interviewed remembered seeing the ad so viral marketing if done right is incredibly powerful stuff.

It is creating an awareness of a product or a service, without really advertising it. For instance, you wear branded jeans with the name tag on the back.Therefore viral marketing helps to spread the word and can help produce a result.

Also it facilitates and encourages people to pass along a message voluntarily. Viral marketing is essentially the word-of-mouth or refer-a-friend tactic done through the internet. The concept is actually very simple: promote your brand, product or service by creating a message that is intriguing and entertaining enough that people would want to pass it to their friends online.

Viral Marketing is but one of many techniques that together have a cumulative effect in attracting customers and subscribers to your business – in attracting targeted visitors to your website. Momentum is gained by aiming every element of the overall strategy at developing the relationship with your visitors.

It has been able to successfully allow marketers to increase the value of free services online, because referrals are the major way that most people market with free services. So, these tools of internet marketing have been able to allow people to significantly pursue various affiliate programs in order to increase the value of these free services.

Viral marketing campaigns can achieve great success they just have to be planned out like any other marketing campaign. Undeniably it is considered as one of the most powerful methods of internet marketing and advertising today.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail,it counts on the eagerness of one person to pass on the product. Clear market evidence shows it is doing it’s job on the consumers, it keeps them on-line and now with domino pizza, consumers are buying products just to get more marketing, a never ending cycle.

What ever happened to letting anticipation build just waiting for some movie to come out, that carrot in front of you face has gotten bigger and your wallet is getting smaller. It was huge in the mid-90’s before the dot-com bubble burst and everyone realized that eyeballs didn’t necessarily translate into dollars.

However Viral marketing if done right can be a cost effective way to get the word out about your business and get customers buying.Although it’s fair to say that alot of people talk about viral marketing,but they don’t do it very well. It also describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the messages exposure and influence.

Like viruses, such strategies take advantage of rapid multiplication to explode the message from one to two to thousands , to millions.One of it’s major strengths is it uses the power of one customer’s recommendation to another.Therefore that helps to spread the word about a product or company.As viral marketing is a method of encouraging recipients to pass along the marketing message to other potential consumers. The impact of video email and the quality of the information presented can facilitate the proliferation of this form of personalized marketing.

Blogging started really taking off after the dot-com boom and bust. It started taking off after world-com and other corporate scandals. Blogs and other social software rely upon the trust of the reader, which is why links, references and disclaimers feature on many (not all) posts.

Transparency is key in the modern advertising-savvy marketplace.Blogs and the blogosphere in general have become an important tool in the viral marketing frontier. Many reputable bloggers are approached by companies wanting to advertise their services or products, all with the intuitive of instigating a viral effect.

Viral marketing is not only putting yourself out there with some free information, but its utilizing the
coolness factor by getting people to write about you and spread the word .It is beneficial in that it has the potential to reach large audiences very quickly meaning companies will potentially get their message to their target audience and beyond in hours. Viral marketing is a great tactic to earn revenue when promoting a product or service .

Article marketing is no doubt is an indispensable tool in internet marketing.There are many people who find writing articles to be dreadful, others may feel it is just too much work and or no one reads them. Article marketing is a process of writing meaty articles and submitting them to article directories on the Internet with the goal of getting traffic and get traffic you will if you do it right.

Viral marketing is the ethical means of driving more traffic to your website. Most of these techniques are free to implement although such will require hard work and commitment. However be very aware that it is a sophisticated strategy that requires considerable thought .

Essentially it is the technical term for what is commonly known as word-of-mouth advertising. Although viral marketing is as old as human civilization itself, the internet has brought its efficacy and reach to a new level, and the technologies that provide the motive force behind this movement continue to evolve.

Personally, if I’d been busted for being a poser and poorly imitating youth pop culture i would avoid using phrases like – Busted. I think pop culture and viral marketing have a lot in common as they are both engaging, creative, and unfortunately in the most part largely misunderstood.

I certainly feel word-of-mouth and viral marketing are one of the best ways to advertise a product to consumers as i feel it’s honest and really gives consumers the perspective from an unbiased individual.

Again, I stress that this is a legitimate marketing tactic which can achieve fantastic results if it is done correctly.As internet marketing is extremely competitive you should use all the avenues that are available to you in advertising your web site and products.

Experiment with the various ways of viral marketing until you find the ones that work best for you. Internet competition is a ruthless and competitive rivalry that shows no mercy.Therefore every means and methods of internet marketing should be used and employed.

Find out how..You…can..Quickly…Expand Your Horizons
And Achieve Real…Success…on the Internet

At http://www.douglas-stuart.com

Viral Marketing + REVS
viral marketing
Image by guy_on_the_streets
Painting on butcher paper wheatpasted on a wall in Brooklyn by street artist ELBOW-TOE next to a sculpture by REVS

Web Traffic – Viral Marketing 101

Creativity is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called viral marketing.

While the term viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spyware.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using viral marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectiveness of viral marketing and advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like search engine optimization and such, viral marketing could easily push you ahead in the rating games.

Viral marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossip to make them more popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Driving web traffic can be easy! Get more targeted web traffic with this 2 step traffic driving process.

Not so cool kids <3 origami
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Viral marketing campaign?

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A Guide to Internet Viral Marketing

Companies have long desired to create a buzz about themselves and develop ways to spread their message around in a quick and inexpensive way. Enter, Viral marketing. The Internet answer to creating product or company buzz.

Viral marketing is aptly named because when employed successfully promotional content for a company is spread about the Internet like a virus. People hear this term tossed around often on the news, on the Internet and in everyday conversation but many have little to no knowledge of what it actually means. Viral marketing campaigns use existing social networking sites like, You Tube and Myspace to increase their brand awareness. Companies create a discreetly promotional marketing medium such as, a video, a game, a brandable software program, an image or occasionally even a text message and they encourage users to pass it on.

Initially, viral marketing was practiced by free web based e-mail companies. Hotmail was the first company to use a viral marketing campaign. They placed a link at the bottom of all the outgoing messages from their users to encourage the recipients of those e-mails to create their own account. This tactic did not originally have a name, but it was quite effective and many other companies began using similar methods for getting the word out about their business.

There are many keys strategies to creating an effective viral marketing promotion. However, there are six principle elements that any viral marketing promotion should have if it has any chance at success. Companies that wish to succeed in viral marketing must start by creating a product or service they are giving away, such as the aforementioned items. The viral marketing campaign also needs to be easily transferable so that users can easily pass it on. Companies that wish to start a viral marketing campaign must be prepared for that campaign to scale from very small to very large. For instance, if you set up a website that users will ultimately join after the viral marketing campaign that website must be able to handle the traffic created. It is pointless to increase your traffic or user base if you cannot properly serve or accommodate a large volume of people.

A successful viral marketing campaign must also capitalize on common behaviors and desires. People want to be cool, funny, rich and loved. Many successful viral marketing campaigns have been successful as direct result of giving people the perception or ability to achieve one of these things. For instance, if you create a hilarious viral video as a marketing tool people may pass it around, in the hope of being the one who introduced it to others.

Finally, a viral marketing campaign should always take advantage of others’ resources. Many companies accomplish this by affiliating themselves with another company to gain the ability to place a graphic, link or text on that companies website. Not only does this create exposure, but when done properly it saves your resources for other purposes.

Russell Hancock writes articles on many subjects including Internet Marketing. He owns the rSeek Network of websites which include
Cliksearch Search Portal and Informational Sites and
rSeek All in One Search Portal and
ArticleGimp Article Directory

My Viral Marketing Tips
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Viral Marketing; Do We Really Understand What The Buzz Is About?

“Viral marketing? Don’t understand it. It’s not for me. I’m going to ignore it.”

One of my most often repeated errors is to ignore things I don’t understand. When I first watched a DVD recording of a World Internet Summit, people were talking about things I didn’t understand at all.

Someone was talking about how they got their articles written on Elance, but I didn’t understand it. What on earth were they talking about? I ignored it.

Another person was talking about opt-in boxes, but I used direct marketing, classified ads, and free PR. So I ignored it, for a while.

Then there was a captivating speaker who talked about Viral Marketing. I thought his story was brilliant, but I couldn’t relate it to my business, so I ignored it.

More recently I have realised that all aspects of marketing need to be considered when building a robust online business, and I have started to think much more about all the options I have available to me. I just think I might be catching the ‘viral marketing’ bug.

Most people’s definition of Viral Marketing discusses a subject which is so compelling or creates such curiosity or desire, that people feel compelled to tell others about it. The information spreads through ‘word of mouth’ but is commonly using email as its medium.

The most common example is that people send jokes around the world via email. If someone finds something funny they will often forward it to all the contacts in their address book. The ‘proof’ that this is viral, is that you will often receive the same jokes from different unrelated sources, and when you mention the joke at a dinner party everyone has already had it via their email. In fact people don’t tell the joke any more. They just ask whether you’ve received the email with the joke about the …

Whenever viral marketing is mentioned in internet marketing circles, people nod sagely and refer to the hotmail example. When hotmail was first launched, it was the first time that people could register for a free web based email account. They could log on from anywhere in the world and send emails from an internet cafe. It was groundbreaking, and everyone was attracted to it.

At the bottom of every email was a link which said something like ‘want a free hotmail account? Click here’ and hotmail grew so quickly as a result of this, that it was sold to Microsoft for millions of dollars, despite having a ‘free’ product. This was considered ‘viral marketing’ because it mimicked ‘word of mouth’ and spread like a virus.

Consider the growth of a ‘viral’ piece of information. If one person tells two others, and those tell two others each, it will take less than 20 steps to reach a million people. That could happen in days! What if they all tell five people each? You do the math.

A well known online example is TheInterviewWithGod which was started by Morgan Westerman (the ‘captivating speaker’ I referred to earlier). The website features a short presentation which consists of beautiful and dramatic views of nature, set to haunting music, with some text over the images. The text is a poem told line by line, and it’s based on an original poem about an interview with God.

When the website was first launched it did not offer anything for sale. It was just the presentation, available for people to watch. It grew ‘virally’ by word of mouth. It soon had millions of people accessing the site every month. It had truly ‘gone viral’.

People then started to contact Morgan asking for products. Can we have the video as a downloadable file? a screen saver? a calendar? He surveyed his customers to ask them what he should charge (crazy, but it works) and then launched the products they’d asked for. He made millions. He understood viral marketing.

So I’m wondering about the profile of the growth in viral situations. I can’t find anything online that would explain how it happens.

I noticed that lots of people were talking about the ‘Six Degrees of Separation’ last year, and it seems to have gone viral. There are facebook groups devoted to it, and everyone’s fascinated by it.

The interesting thing is that the theory was first proposed in 1929, and people have been conducting studies to try and prove it over the years. And yet, just a couple of years ago most people would have given you a blank stare if you’d mentioned it. What suddenly caused it to go viral?

I’ve been thinking about the generic viral profile recently, and I think it would look something like this:

Early stage: Gestation period. Not yet viral. Profile grows steadily and requires stimulation from usual marketing methods. Rate of growth is dependent on exposure.

Critical mass: Sufficient people involved in the process. Sudden increase in growth. It’s ‘gone viral’

Rapid increase: Gathers momentum. People start to hear the information from multiple sources. Discussions in bars. Subject gains credibility.

Peak/Plateau: Growth peaks. The subject matter is at the height of its popularity

Decline: It’s yesterday’s news. Lots of people are now aware of this information, and have their opinions on it.

Does this profile sound right to you? Come on, I’ve just made it up! But my point here is that no-one seems to know. The information certainly isn’t readily available and I’ve looked.

What’s the relative length of time that each stage lasts for?

How long does it take to go viral?

What determines this?

How many people would be interested to know this information?

Do you know, I’ve got an idea developing:

What if there was an online experiment to study the growth of a viral campaign? It would need to be compelling and satisfy curiosity and desire.

What if people were encouraged to pass on the information about the campaign, because they were going to be party to the results?

How do the ‘six degrees of separation’ relate to email distribution lists? How many times would an email need to be forwarded before people in the loop, have it returned to them by people that they know?

Am I mad? Am I deluded? Am I a frustrated scientist? Have people already done this? I can’t find anything on it!

One thing’s for sure. I’m fascinated, and I’ll continue to think about how viral marketing can be used in my business. One day I’ll have it cracked. Then I’ll be the person stood on the stage at the World Internet Summit!

Brian Harvey is an online marketer who provides both physical and information products to niche markets.
http://www.worldfamousviralexperiment.com

Napster viral marketing
viral marketing
Image by Tom Morris
Someone’s been out there doing commercial graffiti. I found this just round the corner from the restaurant where we had the podcasters meetup back in February.

Viral Marketing 101 – Not Using It Could Kill Your Business

Creativity is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Gaetane has thoroughly researched the Internet to locate the best High Income Business Opportunities that will enable you to start making money from your own home.

http://4instant-online-business.com/

downtown viral marketing….
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Image by aka_zoe

Internet Viral Marketing Strategies Revealed

The idea of internet viral marketing has the energy to place great wealth into the pockets of those that respect it is magical powers.

Just take into consideration the prospective of millions of folks advertising for you personally for free of charge. Using the rise of social media powerhouse’s Facebook, Twitter, YouTube, and social book marking services, men and women now have the ability to leverage the efforts of millions of folks for their very own private achieve, all with the easy click of a button. Terms like “retweet,” “share,” “like,” and “views” have produced peoples dreams now grow to be a reality. So what’s viral marketing and what makes it so powerful?

Before we get in to the specifics of internet viral marketing, let’s talk about viral marketing in basic. Have you ever gone towards the theater and watched a actually incredible movie? What did you do after you saw it? Did you call your buddies and loved ones and tell them how excellent it was? Did you talk about it at the water cooler at function the subsequent day? You probably got so excited that you simply even talked to strangers about how excellent it was appropriate?

How about Super Bowl commercials? Since Super Bowl commercials have actually stunk the past couple of years, let’s talk about once they employed to be genuinely entertaining. Even though the guys would watch the game, you’d have the ladies tuned appropriate in to watch the commercials and everyone would be glued to their seats waiting to determine what hilarious commercial would pop up next. Then everybody would speak at function the next day about how funny they were.

Consider how powerful the concept of internet viral marketing genuinely is. Take into consideration all the free of charge word of mouth advertising that you’ve carried out more than the course of the lifetime for movies, commercials, businesses and products. These organizations have created billions of dollars simply because of you and they are counting on you to keep the cycle going. Companies thrive on your word of mouth advertising and now they’re producing it easier than ever with internet viral marketing.

As opposed to you having to call your buddies and household or waiting to determine somebody at function to share some thing which you really enjoy, all you should do now is “share” it on Facebook or “retweet” it on Twitter.

YouTube is an internet viral marketing powerhouse.

Main businesses, celebrities, and athletes aren’t the only ones generating videos on YouTube. Typical folks every single day are attempting to be the next YouTube sensation.

Here’s a best example of the incredible power of internet viral marketing at its finest and how it outranks a main tv show along with a well-known singing artist.

Go toYouTube and kind in “The Wedding Dance.” You will see a video titled “JK Wedding Entrance Dance” and it has over 57 million views. This video was completed by typical individuals. That’s an extraordinary amount of views for people that are not even famous. This could be the energy of viral marketing at its finest.

The song that they’re dancing to in this video is by Chris Brown titled “Forever.” Now sort in “Chris Brown Forever” and you will see that video has more than 61 million views. How several of those views do you think were simply because of the “JK Wedding Entrance Dance” video? Almost certainly a good deal.

Now kind in “Jim and Pam Wedding Dance” and you’ll see a video titled “Jim and Pam Wedding Forever” from the hit show “The Office.” Now that video only has about 1.five million views. So “The Office” which is a key tv show, produced an episode based upon the “JK Wedding Entrance Dance “YouTube video, which was done by average individuals.

The extraordinary factor is that the original video outranks a main TV show in views and we could only assume has contributed towards the significant views of Chris Brown who was the musical artist. How much money do you believe Chris Brown has made simply because of the “JK Wedding Entrance Dance” video? How numerous I-Tunes downloads of that song have been performed due to the fact of people which have witnessed that original video and liked his song. I was 1 of the ones who purchased that song off of I-Tunes since of the original video.

I needed to share with you this example on YouTube to show you how powerful internet viral marketing truly is.

Keep in mind, this is only one example of the millions which are taking location everyday on the web. So regardless of whether you are a standard enterprise owner that wants to advertise your company on the internet, an internet marketer that needs prospects for their enterprise, or some goofball that wants to obtain noticed by millions of men and women, you truly have the energy in your hands to obtain noticed by the planet.

Just ensure that prior to you submit something on the internet that you are completely sure that you would want the world to see it, simply because internet viral marketing is extremely effective. Once it goes viral there is no turning back.

Viral marketing has the incredible ability to explode your internet marketing organization. If you want to really know the secrets behind this powerful concept stop by internet viral marketing secrets.

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Other Viral Marketing Techniques

Since its inception, viral marketing techniques have long been accepted as one of the best ways in generating good, targeted traffic to your site.

In fact, it has already established its footing in the business since the hotmail epidemic and the dancing baby was first disseminated. With the success of these two primary concepts of viral marketing, most businesses have already devised some ways on how to make the most out of viral marketing.

For this reason, various viral marketing techniques have been created that can be used to economically distribute their promotions and marketing messages to possible customers in a global perspective.

Today, there are as many forms of viral marketing techniques as there are consumers getting access to the Internet, all of them seeking for information worthy of sharing to their friends. Hence, for those who are not yet quite familiar with the other viral marketing techniques that can be twice as good and effective as the usual forms of viral marketing techniques, here is a list of the additional techniques that you can make use of:

1. Providing free email account

Getting a free item is an absolute gift. This is because it is not everyday that people get to hook up in the Internet and get something for free, right? But the idea of getting a free email account is doubly fun.

For so many years now, emails have always proven its viability to both the consumers and the businesses. In viral marketing, emails have been one of the most feasible and effective tools especially to those who are still new in the business, those who have small business, or any ventures that cannot simply afford to have big budgets for their promotions or marketing.

The concept behind the wonders of providing free email account is that people, who would like to be connected in today’s wired world, would find the free email account as an absolute solution to their Internet needs. This is especially true for those who cannot afford the high costs of email providers nowadays.

2. Create an award

In viral marketing, generating awards or loyalty points are very effective in creating a marketing epidemic. The concept behind this viral marketing technique is that by creating an award to a webmaster, who has painstakingly established and created good graphic designs on your site, you are actually creating a name for your business.

This happens when the receiver of the award would try to brag about his achievements and tell other people about the idea. In turn, you get to attract other people to visit your website. Not only that, with the backlinks that you have provided on their awards that are being displayed on their own sites, you can effortlessly lure other people to try what you have to offer on your website.

Besides, creating awards could only mean one thing, your optimum exposure in the Internet. The more exposed your website is, the more people will get to know that your business exist.

3. Distributing a free software gift

If your viral facts are out of date, how will that affect your actions and decisions? Make certain you do not let important viral information slip by you.

One of the best techniques in generating good traffic through viral marketing is by means of distributing free software.

By offering a free tryout form of your software to your potential customers, you can easily instigate the probability of having them avail of the full version.

Besides, allowing your potential customers to try your software would compel them to share the good news to others if they are satisfied with your product. Hence, you get to market your product without employing expensive means.

4. Free screensavers

Screensavers are one of the most popular tools in the Internet nowadays. Thos who wanted to customize the look of their PC’s would love to use different styles of screensavers.

Therefore, by simply giving away free screensavers, you can automatically generate traffic to your site without the hassle of marketing your website the hard way. Once an individual is satisfied with your screensaver, he will most likely share it with his friends, and the rest as they say is history.

The good thing about it is that you get to reach hundred of people with just one click. Just keep in mind to place your business name and the web address in the screensaver that you will make.

You can have them easily made available on your own website or distribute them to some screensaver sites or software sites that would gladly display your craft.

5. Write articles and distribute them for reprint

With all the other viral techniques, this is probably the most common and at the same time, the most neglected technique.

It has been accepted that articles are one of the most viable means of generating sales and traffic in the Internet. The only problem with some Internet marketers is that they fail to do the process correctly. What they do not realize is that making an article is useless if the resource box is not present.

If you wish to make your site known and you would like others to reprint your articles, it is extremely important to always include your resource box. Otherwise, people who will read the articles will tend to miss the fact that you are an expert in that field, and that you could offer more information, by merely visiting your website.

All of these things boil down to the fact that viral marketing, in whatever technique you use, can absolutely generate more traffic to your site, boost your sales, and promote your website without the hassle of doing really hard work. It is the best that you can do for your site and for yourself, so grab one technique and start the ball rolling.

So now you know a little bit about viral. Even if you don’t know everything, you’ve done something worthwhile: you’ve expanded your knowledge.

Gary Shaw is the owner of New Articles Hereand promotes marketing programs , see more at www.garywshawonline.com

Viral Marketing?
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Find More Viral Marketing Articles

Stop Committing These 10 Common Viral Marketing Mistakes

Unsuspecting computer users consider themselves to be doing favors for their friends with whom they are sending these referrals, but they are not the only ones jubilant with their discovery. They do not exactly feel it, but they are part and parcel of the mechanism which makes viral marketing promote and increase website visits like luscious pancakes.

 

Viral marketing is currently being used by most online business people because it works. Who would pass up the opportunity to have a website endorsed exponentially by all its users and viewers? However, not all viral marketing ploys work. Before you concoct your own viral marketing portal, here are a few basic things you need to avoid.

 

1. General Unhappy Perspective– One cannot do viral marketing without having a good dose of confidence that it will actually WORK. Even if you don’t communicate that directly to your marketing ploys, a disbelief for whatever you have set out to do has already started to sabotage your attempts.

 

2. Not-So-Viral Marketing– You need to be very competent or at par with other websites in viral marketing. Study other existing excellent viral marketers online and see what makes them secure the top spot. Timing is essential. Your viral marketing can backfire if you do it without researching first on your target groups and executing your moves in an unproper time. Conditioning is just as essential as the actual marketing itself.

 

3. The WIIFM (What’s in it for Me) Factor is Missing– Most people are encouraged to refer to friends only if they have something to get out of it. Some viral marketers forget this very important thing. Giving out rewards or incentives can boost or motivate every visitor to pull more people in. Watch out for the extremes of giving too many rewards, though. It must boost and not take the limelight off the main concept.

 

4. Marketing without Asking– Some websites employing viral marketing techniques forget to let the customers interact. Javascripts are useful tools.

 

5. Giving up the first time– Some users tend to get irritated the first time they receive recommendations from friends. People behind viral marketing fail to anticipate this and end up giving up on what could have been a most promising buyer.

 

6. Too Many Details–This is a common and often commited mistake! No one would want to hang around that long just for one offer. There are other websites which would be less concise and yet drive the point home with pizzazz that yields a lasting

 

impression. Time is not just gold in viral marketing. It is everything. The fact that a person is surfing the Internet for

 

information already communicates that he or she is already trying to save time by retrieving information in the fastest

 

possible way. If websites offer good products but takes forever to load or for one reader to get to the bottom of the page,

 

it still would not be worth his time or looking effort, for that matter.

 

7. Hoops and Hurdles in Transactions– Related to the mistake above is the transaction hurdle itself. Given that you have

 

already convinced or gotten a buying signal from a customer, if the whole process is tedious and hard to follow, it will most likely dropped by the customer. No one would want to buy or refer something which is too intricate or complicated.

 

8. Lack of Uniqueness and Follow-up– Viral marketing needs to be continuous and not just a one-time big-time shot, and it

 

must not merely duplicate what is already available with other competitors. There must be something unique about the offer,

 

and at the same time, you must have a line of products prepared after the first purchase, in order to experience the

 

long-range effects of viral marketing.

 

9. Forgettable By Clicks– Some viral marketing websites do not make use of javascripts. A user or viewer may easily be

 

distracted by other links within the page and click it in the middle of his or her evaluation of your offer. It may be an

 

affiliate website or an outside link, but it totally diverts the attention off your product and may lead him away from your

 

page.

 

10. Lack of Assurance in Privacy– Privacy concerns are also important for every person who wants to take part in the process of viral marketing. Asking for referrals without making any assurance that the personal information to be given will be kept confidential and not forwarded to other websites makes a person think twice before typing up those email addresses.

 

After learning the abovementioned viral marketing boo-boos it will be definitely easier to work out your viral marketing campaigns.

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Viral Marketing!
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That’s right! Eastbound & Down is being advertised at you AND YOU DONT EVEN KNOW IT.

Viral Marketing

Just when you thought the world of internet advertising could not be any more confusing, someone tosses out the term, viral marketing. This sure does sound like something your doctor should give you an injection to protect you from. I mean viral usually means infection, and illness, like the flu bug right? On the World Wide Web, viral has been used to describe computer viruses or the viral bugs that sabotage files or computer systems. Nevertheless, when it comes to internet marketing, viral is considered an infectious bug in a good way, not a harmful one.

Viral marketing is an internet marketing industry term used to describe sly marketing campaigns that capture the curiosity of people who then can not help but speak to other people about it. Soon whatever product, or service being advertised in these overt viral marketing campaigns are so often talked about that people begin to integrate them into their consciousness. This is how products become known to us as brand names, they are so often talked about that we feel a familiar kinship with them upon hearing them spoken about. It is weird and at the same time amazing that our brains work like that.

This human condition of developing a kinship with the things we hear repeatedly talked about, advances marketing efforts much farther than most other marketing strategies. This strategy becomes viral in that people absolutely adore trading gossip and news with one another. Who does not like to be the first to hear of something and to pass it on to someone else? When we are the first to know something, we appear much more intelligent than we may in fact be, but not many of us frown on that. Having others envy our intelligence feels good.

To be successful, viral marketing ads need to use flashy text and graphics and short catchphrases that are easy to remember, outlandish, funny, or even shocking at first glance. Many of you may remember an ad slogan of a popular fast food restaurant used years ago wherein an elderly lady would loudly exclaim, “Where’s the beef?” This ad increased the sales of hamburgers for this restaurant and was one of the most successful early examples of viral television marketing. The same holds true for internet viral marketing. Short, easy to remember, and funny.

Viral marketing is cheaper than other forms of advertising because a webmaster can reach far greater numbers of people without having to pay for it. Remember, people like to share gossip and information with one another. So a webmaster advertising a product or service with a sly marketing campaign benefits vigorously through people talking to one another and spreading the knowledge of web advertisements that you just have to see for yourself to believe. Viral marketing is particularly beneficial to the small business that has only limited funds to earmark towards marketing campaigns.

Through viral marketing you can explode your sales through the whopping numbers of traffic your website will get just because people are talking to other people about the snazzy catchphrase they have seen on your website and can not get out of their heads.

If you are here learning about viral marketing, it is a good bet that you have by now heard of search engine optimization and the importance of SEO for your website. SEO will also expand the proficiency of your viral marketing campaigns notably. Combine SEO and viral marketing and you have a powerfully prosperous combination working for your success.

Scott White designer of the hottest selling SEO Book and

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http://EricSpellmann.com. Have you ever heard someone say, “Have you seen that new video? It went viral!” What are they talking about? In this video, Eric Spellmann explains viral marketing. From what it is to the secrets behind the biggest viral marketing campaigns, he shows you the science involved in getting people to “share” your content with their friends. It isn’t random or “luck!” If you have ever wanted to increase your brand awareness or just wanted something to go viral on the Internet, watch this video!
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